We have had the privilege to work with The Village Co and create a new branding. We were able to update their existing logo to create something that is more feminine by which it would be more suitable for their target audience. Changes included new colour palette, type change, new font set and the introduction to an arched door as opposed to a standard one. One of the key aspects of the whole branding process was setting a scene to begin with by creating a brand guide that included a moodboard, logo guide, colour palette guide, type set and additional collateral. This brand guide will allow the organisation to refer back to in order to be cohesive in all communications and the development of their brand in the future.