You have been working for weeks on your new branding and your graphic designer has just sent through an email with a link to your deliverables and included in there is your personalised brand book. It looks beautiful and professional but you then ask yourself, now what?
Here are 3 simple ways to utilise your new brand book?
Memorise your colour palette.
The colour palette of your branding is key to keeping your brand cohesive. Every choice you make for your brand visually you should always consider your colour palette. For example you are keen to include some imagery to your social media – then consider the colours of your brand in your imagery. You don’t need to go overboard just make sure one of the colours is included and keep the rest neutral. If bright orange is not in the colour palette then maybe opt it out as the main focus in your imagery.
Don’t forget the type.
Install the fonts that are listed on your guide into your computer so that they are ready to go. Then remember to use your new type in all collateral – word documents, powerpoint presentations, business cards, social media posts, invoices etc. Keep this cohesive in all aspects of your communications.
Spread the love.
Your brand book is your reference to your brand communications. Send your brand book to everyone in your team. Show them how they can best utilise it. For example: the accountant needs to know that the font has changed and there is an updated logo for their invoices and additional paperwork. The brand book can benefit everyone in your team, not just the creative team. The team also includes external stakeholders directly involved eg. website developers.